Self-Promotion And Failures Of Generosity

Samir Chopra

Like most authors today, I am expected to hustle a great deal–to ‘market’ my books.  I am supposed to set out a shingle on social media–like a Facebook page, or a special Twitter account. I should post news of reviews, flattering things that people have said about my writing, and provide updates on podcasts, interviews and the like. I have to solicit reviews and blurbs and kind words, hope for retweets and ‘Likes’ and status shares, ask friends on Facebook to spread the word on their pages, and all of the rest. When a favorable review goes into print, I bring it to everyone’s attention: my Facebook friends, my Twitter feed. According to those authors who self-publish, and I am not one, except for here, this work can take up so much time that there is little left for actual writing. C’est la vie de l’auteur.

This constant hustle is…

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