There are two primary methods of coercion used to enforce societal norms. The most visible is hard coercion, apparent in militias and police as well as courts, prisons, and institutional force of all kinds. The far more powerful form, without which the hard coercion would not be tolerated, is seductive coercion.
Seductive coercion comes in two forms. The first is used to create society and involves social acceptance and approval as motivators. This form of seductive coercion produces love, loyalty, and other forms of social bonding.
The second form is used to create hate and enmity and to reject another society, go to war against them or persecute them in another way. This form of coercion uses group affiliation, fear, dehumanizing propaganda and dissociation.
There are well known, although poorly understood, hormonal responses which help build both hate and love. Both are intense responses to others which are dependent on…
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